Hearthstone has been going through...a bit of a tumultuous time as of late. The high points of the 10th Anniversary celebration, plus the release of Whizbang's Workshop and Battlegrounds Duos, have been countered by the lows of the on-going battle over our time and money as consumers, with Blizzard seeking to extract as much of them as they can. The conversation has been...spirited, to say the least, and of course I have my own thoughts on the matter at hand. How this will all play out with the playerbase remains to be seen, but I for one have drawn my line in the sand (spoiler alert). So how did we get to this point? Let us make a thorough examination of the evidence:
The (Recent) Evidence
I'm not going to lay out all the various ways Blizzard has tried to screw with us players over the years - I'm not subjecting you to such a long read, nor myself to such a long writing process. This is focused squarely on the period of time in-and-around the 10th Anniversary and Whizbang's Workshop, up to the release of Battlegrounds Duos and Patch 29.2. I could be forgetting something, in which case feel free to make note of it in the comments below.
Exhibit A: Corridor Sleeper & "Early Access" Cards
Two copies of Corridor Sleeper were provided to those who bought a Preorder Bundle; those who did not pony up money would have to wait a month or so to gain regular access to this minion. To say we dodged a bullet is an understatement: Corridor Sleeper was not very meta-relevant during this Early Access window, and that is thankfully a good thing. But this could just be the start of a major swing toward a "Pay 2 Win" mentality, with Blizzard testing the waters. If the power-level of these Preorder cards grows to where they can have an actual impact on the flow of gameplay, people will be heavily encouraged to buy the Preorder to keep up...which is what they want from us in the first place.
Exhibit B: The Harth to Harth Bundle
Harth Stonebrew was a celebratory card for the 10th Anniversary, given out to anyone who logged in during the window. But the golden version (plus diamond Harth) were offered in an inexplicable real-money bundle, put together despite only being able to use one at a time. The golden version remains uncraftable; it is now, presumably, forever lost to people given that the Harth to Harth bundle is out of the shop.
Exhibit C: Scaling Back of Completion Rewards/Achievements
These both fall under the same umbrella: pulling back on features and the means by-which players can be rewarded for their effort. In a strictly quantifiable sense, less Achievements means less opportunites for bonus XP, but it also means less in general for the most-engaged players to strive for. We wanted Achievements, after a long time we got them, and now they're being shaved back.
Alongside this, we've lost the free diamond Legendary we used to receive for acquiring enough Legendaries from the latest set. Instead, we now get Signatures of a Common and a Rare; they may be decent looking, but they're not equivalent by any means. Blizzard chose to strip out this free diamond card so they could sell them to us instead, via the Diamond King Plush bundle, Diamond Owlonius bundle, and other offerings.
Exhibit D: The Destruction (and Subsequent Removal) of Duels
Duels was a fun mode for those who got a kick out of the higher power-levels and Dungeon Run-esque qualities of the bucket system. But it also wasn't profitable: Arena Tickets were given out as occasional rewards, plus you could just play regular runs without spending a Ticket at all, meaning people weren't buying into the mode. Some conspiracy-minded circles like to believe that Blizzard sabotaged Duels on purpose, messing with the buckets to make the mode less desirable to play while also scaling back any additional updates. The results were obvious and expected: less people played Duels, allowing Blizzard to point at those numbers and justify its out-and-out removal, much to the dismay of its fans.
Exhibit E: Increasing Weekly Quest Requirements
Doubling or tripling of the requirements for Weekly Quests, in exchange for a slight increase in XP gains. "Play 16 Miniaturize or Mini cards" became "Play 60 Miniaturize or Mini cards" (multiplied by 3.75, or almost quadrupled). Blizzard "listened to the feedback", but this was all part of the negotiating plan: they intended to overshoot on the numbers and gauge our reaction. If players didn't complain, great; if they did - as many have - they could partially scale back their decision and use it as an example of them being the good guys for us. The same ending came to pass regardless, that being the increase of required engagement for an unequivalent increase in reward, resulting in less overall XP (and by extension, more work to acquire the same amount of gold from the track).
Player Sentiment
While perhaps small(er) in significance at an individual level, each of the things described above have left a bad taste in the mouths of players. The overall pattern is, in my eyes, pretty clear: Blizzard is researching new ways to sell us their product, and will resort to cutting back on freebies if that's what it takes. The veneer of the 10th Anniversary and all the rewards we were promised was only to cover over what was coming, the toll that would be extracted to keep playing.
An astute reader might notice that I have barely mentioned Hearthstone's current meta. Sentiment about the meta can ebb and flow over time, relying on a wave of opinion that can be hard to track at any given moment. Unfortunately, the overall notion for the Anniversary period has been that people have been getting blown out of the water by uninteractive comboes, defeated by randomness, or having their fun Reno shenanigans pre-countered by Plagues (with the answer, Steamcleaner, having since rotated out of Standard). Wild continues to be a race to win by turn 5 or less, with slower strategies generally pushed aside unless they can amount such a defense that usually results in a nerf.
Of course, I've seen this movie before, and will probably end up seeing it again in the future, which begs the question: why? Why subject ourselves to the same cycle of hype and grief, driven by empty promises for a fun tomorrow and the occasional win that is subsequently taken away from us? What do we get out of it, really? Is it truly worth the cost, both in our time and money? I frankly don't think it does...not anymore.
So...What Now?
The answer is simple enough, for me at least: I'm uninstalling Hearthstone. I've taken my last ride on the rollercoaster of emotional turmoil; I've come to the realization that my relationship with Blizzard has become toxic and abusive, and I need to get out of it. Hearthstone has had its high moments across 10 years, and the game is frankly still fun at the end of the day. That doesn't mean this is a healthy coexistence.
Whether or not the game respects me, my time, or my money has always been a rocky situation at best, but it has become clear - in my own personal experience - that Hearthstone simply doesn't want people like me anymore. As it is I don't play enough to justify my "whale" status, and now the game demands even more of me to stay afloat, while offering less. Rather than risk drowning, I'll just...get out of the water. Money is a precious resource in this world, and you can't get your time back, so I'd rather offer them to someone who doesn't seek to exploit me on the regular.
What the player base at large does is, of course, another matter entirely. Isolated examples such as myself who decide to boycott their spenditures or finally quit outright might not damage Blizzard too much, but hey: every stone thrown in the pond makes waves. We as a community can decide to just keep taking it on the chin, or we can raise our voices until something is done about it. Thankfully enough people spoke out about the Weekly Quest requirements being increased so significantly, but Blizzard's solution was not to backpedal completely...merely to "meet us halfway". They're still going through with this plan to slow XP gains (and as a result, reward-gains); players should not forget this, nor frankly forgive it.
And that is true of all of the negative changes that were recently brought about: companies rely on players having short memories and flash-in-the-pan anger responses so they can get away with their bullshit. This means, ultimately, that the best thing you can do is make your voice heard. Bitch on Reddit until your fingers bleed, make YouTube videos about how bad these policies are for consumers, and of course, withhold your hard-earned money if you think they don't deserve it anymore. Challenge your own complacency with the situation, so-as-to challenge their bottom line. Because how else are they gonna listen?
I, for one, have chosen to leave Hearthstone behind. Marvel Snap, too: I'm putting my money where my mouth is, and pulling the plug on games that I enjoy because I can no longer justify their existence in my life. That may not be the answer for you, at this time or otherwise, and that's okay: I'm no revolutionary seeking to tear down the game, the company, or the industry at large. But if you care about how games like Hearthstone (mis)treat your fellow players, or are questioning your own relationship with the system, then please consider taking steps to bring about necessary change. Don't clutch to blind faith that things will improve - or even stay the course - without at least acknowledging that, sometimes, we as consumers only get to keep our precious shinies if we fight for them. Or taking our ball and going home; whichever works.
So fight on, my brethren: don't ever let them take your candle. This Kobold is taking her candle and walking off into the sunset (or at least, exiling herself back to Single-Player Land).
...I think my metaphors were all over the place, but hopefully you get the idea lol.
What do you think of Hearthstone's 10th Anniversary, and how it has been received by the playerbase? Does this mark the beginning of the end for the game? Let us know in the comments below!
Comments
"For my part, I keep playing Hearthstone. I play since Open Beta have all cards I need, have a few k gold and over 100.000 dust. The game became 100% free to play for me since years. Negative changes to quests, real money offers and pre order nonsense don`t bother me."
So "I've got mine" means the negatives can be safely ignored? That's a selfish mentality: others such as myself have struggled to keep up, and the situation with the Weekly Quests was likely a last-straw situation given everything I addressed above. I didn't even get into the various other means by-which Blizzard has given with one hand and taken with the other.
I have/had been playing since Vanilla, with a small haitus for personal reasons between Argent Tournament and Un'Goro, and I still don't have a full collection. I just couldn't play enough to reach that state, given my job (two if you count this website, or HearthPwn before it), different games I want to play, and various other challenges that compete for my time. To reach that goal of getting from where I was to where you apparently are required an unreasonable amount of playtime...or money, buying Preorders. The game simply doesn't provide enough to get there without absurd levels of dedication, even with all the additional "generous" means you seem focused on. I played long enough to know it has gotten better in some ways, yes; I will concede as much. But that doesn't mean the game is healthy for our wallets or respects our time properly, nor can we just ignore the attempts to chip away at the positive gains we tirelessly complained for.
Because that's what happened, lest you forget: Blizzard wasn't getting more generous out of the kindness of their hearts. We as players fought for those gains, and it still hasn't been enough in the grand scheme of things. So to see them scaled back is a shock to the system, and people such as myself are coming to the realization that the partnership between player and company is an uneven one. It is a relationship that needs to be reassessed coldly, without the shiny colors or token rewards clouding our judgement anymore. And for some of those players, including the writer of this article, the reality is that we cannot continue subjecting ourselves to this abuse.
Basically, each and every Hearthstone player has their own comfortzone. Some players have bigger or smaller comfortzones than others. Blizzard is implementing these negative changes in increasingly rapid fashion which affect everyone playing this game. People who are leaving or about to leave Hearthstone have smaller comfortzones. If Blizzard continues this downwards trend, eventually more and more players will reach their outer edge and have a tough decision to make. Time is a precious resource which can only be used once. Nothing more, nothing less.
You must be putting in a lot of hours to get that many resources. That's fine if you're enjoying it, but some people either don't have the time or do not enjoy playing long stretches and for them changes in the economy hit a lot harder.
Pre-order exclusives could put F2P ladder players at a disadvantage. Last expansion they selected an unplayable card, but that might not be the case next time.
On the one hand, players get much more free stuff now, the core set is free and duplicate protection helps a ton. On the other hand, there are now 11 classes instead of 9, two legendaries per class per expansion instead of one (*) and a mini set every expansion, plus a larger percentage of cards is actually playable due to better balance, so a lot more cards to acquire. As a result, while you get more game for your buck, staying up-to-date hasn't become cheaper.
(*) If I recall correctly, they started doing this with Un'goro because of the quests, but they never went back to one legendary per class after that. Yeah, I've been around since open beta too.
For any of the listed items individually, I'd call quitting an over-reaction. But all of this happened in the time span of a few months and there was very little positive news to counter-balance it (unless you play Battlegrounds, I guess). And I don't see any reason to assume this trend of ever more aggressive monetization is going to stop here.
I have been F2P for more than 5 years, and for those of you considering that route, here is some unsolicited advice.
- You'll need to be comfortable not owning every card.
- You'll need to be comfortable not playing every top tier deck.
- You'll need to be a little patient.
- Nerf refunds are not to be missed.
You will have many cool cards and several great decks, but not all of them and certainly not on day one.
There are some excellent articles out there about Big Tech and the enshittification process (not Hearthstone specific).
If Blizz is raising your blood pressure, please turn off the screen. If Hearthstone is no longer a source of fun or relaxation in your life, please take a break from it.
Sidenote, if I remember correctly Microsoft wanted to acquire Activision Blizzard mostly because of Call of Duty. Hearthstone was just another digital cardgame that came along with it. They were probably never really interested in this game. Since it is not making enough money for them compared to their other games, they see no value in spending resources on it. After milking Hearthstone dry, the plug will eventually be pulled I think.
It's ultimately about adding value to GamePass, isn't it? I'd subscribe to GamePass if it would give me a full HS collection to play with. I don't think there is much overlap between HS and CoD players, so having both in their portfolio would help them reach a larger audience.
I share the same feelings as you all have expressed so sincerely. Hearthstone used to be a fun game, but corporate decisions have made the overall user experience go downhill over time with no signs of getting better unfortunately.
I have been a loyal customer over the past 10 years, but I have not felt being valued as such for awhile. The latest change to the weekly quests was another slap in our faces. Although I could go on as F2P for several years to come, there is little to no enjoyment left in this game. I should drop this game immediately, but I will stay just a bit longer and finish my last few in game achievements (as personal closure) before finally slamming the door shut behind me. Blizzard will never get another dime from me.
This is a very thorough and well-composed assessment of the state of things, and I hope it will help those who read it make decisions for themselves about what will be best for their gaming habits and expenses.
I'll share my experience for anyone who cares to read it.
I've been a daily player for almost the entire 10 years of the game's existence, but I stopped spending money on it a couple years ago (due primarily to the sexual harrassment suits, but also because I had become uncomfortable with the expense in a "sunken cost" type of way). Before that, I bought every expansion's pre-order bundle, but nothing else. Quests/Rewards Track typically bring in about 10K gold per cycle, which I spend on packs, and I have enough dust saved up that I can craft Legendaries when I really want them. What this means is that I am still enjoying the game as F2P, but that's partly due the money I spent historically. I am just as fed up with the bullshit linkblade91 has described so clearly above (especially the Corridor Sleeper), but I don't have a difficult decision to make at the moment. I have no plans to start spending money on the game again, but if the in-game resources I am able to gather decrease to the point that it impinges on how much fun I'm having, I'll have to consider leaving. In the meantime, I'll just keep F2Ping, and I encourage others to do the same if you feel similarly put out by Blizzard's practices. Maybe if enough people hold back their dollars, they'll get the message and roll back all the crap.
Look what happened to find its way into my email inbox a few minutes ago! What convenient timing!
If I get this email, I'll just send them a copy of the bait-and-switch complaint I've filed with the Federal Trade Commission.
There also was a bundle with signature versions of rumble-inspired cards for unreasonable amount of money.
I'm curious, does anyone of site authors still play HS or was Sera the last one?
This expansion got me to play Hearthstone again, though it didn't last. For the first time in two years I bought a pre-order for an expansion and actually played. A bunch of the cards looked like fun, seeing what was coming back and leaving drove some interest, and it had been a while since I played any digital card game, with much of my time spent elsewhere.
I don't really know why I stopped playing and maybe that's a good thing. I'd hate to feel like I had to play the game or I was going to be missing out on something.
The early access card was certifiable bullshit but I wasn't playing prior to launch so it wasn't a huge deal for me personally, but I do no like the race to the bottom that is early access for pre-ordering; And that includes WoW's 3 days of playing early even if it doesn't really give people much of an advantage. Cosmetics becoming so expensive in Hearthstone is disappointing, especially after asking for them from Blizzard for literal years.
It would be nice if there were more earnable things in the game that weren't just hey complete our rewards track. Stuff that sticks around for more than an expansion period so people had big things to work towards. Wouldn't it be cool if there were signature cards that you could unlock by simply playing with the card itself with each card leveling up with experience? I'm sure they'd find a way to turn it into the chaos that is Marvel Snap's card cosmetic progression system (huge yuck) but one can certainly dream.
I'm not really adding much to this post and just sorta complaining at this point so I'll cut it there. I do wish that there was a card game that was as engaging and visually awesome as Hearthstone with great developer support behind it that didn't go so deep into mobilefication. I've played around with so many iterations of mechanics to create something awesome, but man is it hard to nail the visual perfection that Hearthstone has. So many card games have good mechanics, but their cards, the entire point of the game, look like ass. Blizzard does visuals very well and Warcraft's themes feel so comfortable - though that might be the WoW veteran bias in me.
I still play a bit of it, mainly because Whizbang is a fun way to do some daily quests.
I actually played quite a bit last season after not touching the game in a long time, lol. Made it to Gold 5 in Wild with Renethal Rainbow DK and was playing a bunch of Battlegrounds. Will see if I get back to it.
I had hoped that with the acquisition completed, they would be under less pressure to monetize, but things have only gotten worse since then.
The more I think about it, the more it becomes clear that quitting the game is the right choice for me. For the last two years or so, I've spent 40 euros per expansion: the Tavern Pass plus a bundle with 20 packs and 2 legendaries. I don't play the game enough to make it feel worth putting more money in and I don't want to play more because I'd just get fed up with the meta sooner then.
I could probably continue as F2P for one more expansion cycle, disenchanting my duplicates and cashing in my tavern tickets, but in the long run it would become too expensive to keep playing the way I want to. Maybe I could afford one competitive deck as F2P, but I'd be bored in no time if I could play only one deck. Deck building is my favorite part of the game and that requires a pretty wide collection. So F2P is not a long term option for me.
I'm not sure I even want to finish the current Tavern Pass. I haven't played since Wednesday, when I logged in to do the Tavern Brawl and the daily quests that had piled up since Sunday, only to see the new weekly quests. Once I realized those were not a bug, I logged out without playing a game. Knowing that there is no future for me in this game has killed a lot of my motivation to log in and play.
That`s exactly what I am thinking.
I remember the 10th anniversary of WOW - all players that had an active subscription thru all the years got a parcel with a free orc statue by mail.
The 10th anniversary of Hearthstone: all loyal players that bought every expansion pack - get a weekly quest rip off...
Time to uninstall this money sink
Single-Player land has massive upgrade on latest years. There are a lot of good stuff that you can play. Online games are already decreasing in value for me for their community and how all games are shaping around some "META" 's and even though you don't like, people force you to play like that or you are all alone even in an mmo, so yes why do i keep myself triggerred while there are a lot of single player games which i can do whatever i want while monetization of online games are going wild at the same time.
I had the same decision after my Lost Ark adventure and how it became a job instead of an enjoyement instrument. I instantly uninstalled it and downloaded Crusader Kings III and ANNO 1800 and Stellaris. That feeling in a city builder game after doing dailies everyday in an mmo etc was so soothing. I recommend all here the same thing.
It is just a fomo that you miss your dailies/weeklies in hearthstone and company gets the benefit of it. I don't care i miss a daily or weekly, i just play whenever i want now. Believe me, you will have cards to play even you miss them. If you are a player like me who doesn't disenchant all wild cards and playing from beta you might have plenty of fun stuff on wild too (basing on they won't cut wild like duels, lol). You don't have to hit plat/dia all months and such. Just play whenever you want. Go play single player games. There are thousands of great games really. Old or new doesn't matter, I am playing a lot of games and there are still a lot of older good games i didn't play. And if you are desperate to play card games, give Legends of Runeterra a go, not for its ranked but for its pve. It is so chill and relaxing. Give it a chance. You can enjoy it like hearthstone.
Go play them instead of online fomo garbage ! Let online companies suffer really instead of whining on web and keep playing, so they will consider their monetization again.
Speaking as someone who has gone on "Hearthstone hiatus" several times, and as someone who understands that nothing happens overnight at Blizzard, I'm willing to hang on for a few more weeks until the mini-set, which I will purchase with gold (assuming that's still an option). Blizzard's actions in the meantime will determine how I proceed after that. They know they are on thin ice, and their actions in the near future will determine the fate of the game. If they aren't willing to make some very big changes, they will never be able to find enough whales to keep them afloat.
(For reference, I'm a dolphin -- I spend enough to collect every card, but I stopped buying their overpriced cosmetic garbage long ago.)
The one key change I'm looking at is the reversal of the quest changes. Anything short of full reversal will constitute actual fraud in my eyes, to the extent that I think they will have opened themselves up to a class action lawsuit. People who purchased the Battle Pass did so with certain expectations of what it would take to complete the track and the amount of extra gold they could expect to accumulate from the XP bonus. Changing the rules without warning a couple of weeks after accepting money for the pass is a clear-cut case of bait-and-switch.
Quitting the game right now won't change anything since there's no money changing hands until the next expansion comes out. I can bide my time. However, if and when I do quit the game again, it will be the very last time. After the over-the-top Montgomery Burns-level antics they've been getting away with lately (itemized quite thoroughly and accurately in this article), I'm fully resolved to put the game behind me forever if Blizzard doesn't change their tune. (And let's face it -- we all know they won't.)
On that note, are there any new card games worth playing? I loved the bones of Magic Spellslingers, but it receieved no support and died. I hate Magic: the Gathering and its ridiculously outdated mana system. I've tried and bounced off of Runeterra, Gwent, Shadowverse, Faeria, Eternal, and Elder Scrolls Legends -- either for being too gimmicky or for chronic balance problems (or both). And I will absolutely NEVER play a game based on NFTs. Have I eliminated everythiing?
While all of the monetary player gouging is certainly concerning, it's really the dire state of the actual card game that is making me consider quitting, as someone who has been playing since the last wave of closed beta. Hearthstone actually did a pretty good job for a number of years of avoiding too much power creep. Naturally, cards improved over what they were at launch, but the core of the game remained intact. The board state is almost irrelevant in recent metas. Game ending cards are now at 6-mana, because having them at 8 or 9 would likely see many not included in decks for being too slow. Cards regularly generate three other cards, so value isn't a thing you have to consider, you almost never run out of resources before the game is decided.
I'd like to see a return to form for the game, but it seems clear to me that while Blizzard are asking for more time/money, less money is being invested into the game itself. I sadly think its best days are behind it.
Good writeup, I didn't even know about most of these exhibits.
I always had trust that HS makes changes that are good for its playerbase. Maybe my memory is bad but I think that for the most part - all the previous controversies were made good in the end.
This past week I found myself very active in protest against the new weeklies. I'm usually a quiet observer but this time it felt like an unprecedented event. I could see the game being dismantled in front of our eyes.
Blizzard's (lack of) presentation of the change has been a disaster, and the response from yesterday has done nothing to reassure us that their intentions are good for us.
I am currently in a place where I'm reevaluating my dedication level for the game.
I will stop spending money on it, that's for sure. And I won't be doing the 10 ranked wins quest because it's simply too much.
I loved playing HS the last 10 years, and continued playing on a daily basis depsite my friends all gradually abandoning it over the years.
Maybe the time for me to bow out is coming soon as well, and hopefully one day I'll have the courage to hit that Uninstall button...