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Bluetracker

Tracks Blizzard employees across various accounts.

CM insight: (maybe I'll do these every now and then) I'm always looking for ways we can help grow "up and coming" Hearthstone content creators. Part of that is keeping tabs and monitoring growth. Every now and then I check in on all of you just to see how you're doing.

CM insight: (maybe I'll do these every now and then) I'm always looking for ways we can help grow "up and coming" Hearthstone content creators. Part of that is keeping tabs and monitoring growth. Every now and then I check in on all of you just to see how you're doing.

  • Alkali Layke
    Posted 3 years, 7 months ago (Source)
    CM insight: (maybe I'll do these every now and then) I'm always looking for ways we can help grow "up and coming" Hearthstone content creators. Part of that is keeping tabs and monitoring growth. Every now and then I check in on all of you just to see how you're doing.

    • Alkali Layke
      Posted 3 years, 7 months ago (Source)
      And it's not just about throwing opportunities to every small creator. It's about identifying consistency as well and rewarding that dedication. When I'm evaluating risk vs reward (won't elaborate on that today) a creator's consistency plays a huge role in that. So this 🧵is

      • Alkali Layke
        Posted 3 years, 7 months ago (Source)
        actually sort of a shoutout/appreciation post. In early December I made a list of HS youtube accts that we hadn't previously worked with much (or at all) and I made notes on how often they published, sub count, etc. I had a bit of free time today so I revisited and updated #s

        • Alkali Layke
          Posted 3 years, 7 months ago (Source)
          and I think these growing creators deserve a shoutout for their consistent hard work. It's the sort of thing I'm looking for when trying to pair creators with potential opportunities. This is NOT A COMPREHENSIVE LIST. YES I LOOK AT ALL OF YOU. (In before the what about me @'s)

          • Alkali Layke
            Posted 3 years, 7 months ago (Source)
            Anyway, thanks for working hard and making content. Puts a smile on my face to see you grow. 😀 #s from whatever day I wrote them down Dec(ish) to now: @TheWarshack 33.4K to 35.8k @FunkiMonkiHS 11.4k to 13.9K @Old_GuardianHS 16.3k to 17.8 @snglttrs 3.1 to 3.8 @zeddy 36.9 to 41.6

            • Alkali Layke
              Posted 3 years, 7 months ago (Source)
              So AGAIN... This is just a few creators, and particularly Eng speaking because that's my region. The goal here is not to single out in a negative way but to highlight some consistent work that's been put in. This was just some of the best growth I saw sub 50k and wanted to

              • Alkali Layke
                Posted 3 years, 7 months ago (Source)
                virtual "high five" and maybe help others understand some of the #s I look at?? I've been wanting to make transparent posts like this, but sometimes ya'll can by spicy. So testing this out.

                • ZeddyHS
                  Posted 3 years, 7 months ago (Source)
                  @alkali_layke Awesome thread and thanks for the shoutout! Now I just need to get a hold of that @zeddy handle 😅

                  • Alkali Layke
                    Posted 3 years, 7 months ago (Source)
                    @ZeddyHS @Zeddy well shit

                • RidiculousHat
                  Posted 3 years, 7 months ago (Source)
                  @alkali_layke bUt WhAt AbOuT mE nah this is rad. thanks for doing this - nice to see the growth and all of these creators work really hard! i think there's some real creativity in the space atm

                  • Alkali Layke
                    Posted 3 years, 7 months ago (Source)
                    @RidiculousHat bUt WhAt AbOuT mE ded.

                • jrhsk8
                  Posted 3 years, 7 months ago (Source)
                  @alkali_layke A creator I would like to get some more attention is @JordanMGs. Extremely high effort, high quality content, consistent posting, just needs that initial boost and he will blow up

                  • Alkali Layke
                    Posted 3 years, 7 months ago (Source)
                    @jrhsk8 @JordanMGs Always nice to find new creators. Thanks for the tag! So for "boost" and "will blow up" notes...I usually like to see longer range consistency. Rewarding consistency. I've seen smaller creators get "bumps/boosts" when they weren't ready/prepared and that's not great either.

                    • Alkali Layke
                      Posted 3 years, 7 months ago (Source)
                      @jrhsk8 @JordanMGs I'll go into that on another day. It's a lot to explain. Tons of "whys" that people would want explained and lots of data to support.

            • Alkali Layke
              Posted 3 years, 7 months ago (Source)
              @TheWarshack @FunkiMonkiHS @Old_GuardianHS @snglttrs @Zeddy Whoop...meant to add @RarranHS 33.1k when I first made my note (december-ish) to 38.5k. Your editing has really evolved too. Fun to watch you grow as well

    • HS_Copa
      Posted 3 years, 7 months ago (Source)
      @alkali_layke What do you include in the list of content creation? Streaming and videos only, or are there also things like guides, articles, meta reports, etc?

      • Alkali Layke
        Posted 3 years, 7 months ago (Source)
        @HS_Copa This post was yt specific because it's easier to show stats, but we look at everything. Press is something handled by a different team though. Websites often fall into that category. I usually look at things like podcasts, streams, yt, social "news" page, etc.

        • Alkali Layke
          Posted 3 years, 7 months ago (Source)
          @HS_Copa great question

        • HS_Copa
          Posted 3 years, 7 months ago (Source)
          @alkali_layke So everything is taken into account, that's great to hear. Thank you!

          • Alkali Layke
            Posted 3 years, 7 months ago (Source)
            @HS_Copa Yes. And some opportunities fit certain creators very well and some don't. For example, we recently had a social opportunity that didn't end up happening. But for that we needed creators with a clear pleasant speaking voice. Each situation is different.

    • rgbowencom
      Posted 3 years, 7 months ago (Source)
      @alkali_layke As someone who is an affiliate but only averages 5-10 people a stream I’d love to see program focuses on how to level up. Maybe tiered resources like a welcome intro kit. Then as you get larger resources for networking/raiding/areas that are underserved.

      • Alkali Layke
        Posted 3 years, 7 months ago (Source)
        @rgbowencom We are currently working on things like this now :) We want our creators to have a clear path to grow with Hearthstone, but we want to do it right so it will take some more time.
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