Diablo IV has set some serious milestones over at Activision Blizzard with the launch being the most successful of Blizzard's history. Here are some stats from the press release:

  • Blizzard sold over $666 Million worth globally in the first five days following the launch.
  • Players have played Diablo IV for over 276 Million Hours already.
  • Players have died over 316 Million times in Diablo IV.
  • The Butcher is responsible for over 5 Million player deaths.
  • 163 players have made it to level 100 in Hardcore. (This has since been passed)
  • 276 Billion demons have been slain.

The real question is going to be whether or not the game has any staying power. With players waiting for the first season to make its debut, which will include more story content and features, the current somewhat barren states of the game means numbers could drop quickly. Path of Exile from Grinding Gear Games is also on its way to its second instalment, Path of Exile 2, which is almost certainly Diablo IV's largest competitor. The new game is currently being teased during Summer Game Fest and is due to make big announcements on July 28 during Exilecon.

That's not to say that the launch of Diablo IV hasn't been a major gaming milestone, but we'll need to wait and see how the game progresses to know if its live service model is going to be successful for the franchise.

Read on for the full press release from Activision Blizzard.

Quote From Activision Blizzard

Within five days of launching, Diablo IV sell-through is the box-office equivalent of the biggest opening week of the year

Players have already clocked more than 276 million hours in Blizzard Entertainment’s fastest-selling game ever

The record-setting launch is just the beginning of a compelling live service game, with seasons beginning next month and expansions planned for years to come

IRVINE, Calif.–(BUSINESS WIRE)–Jun. 12, 2023– Diablo IV had the best-selling opening in Blizzard’s history, crossing an auspicious $666 million in global sell-through in the first five days following its June 6 launch*. The latest installment for the Diablo series, and Blizzard’s fastest-selling game ever*, is the box-office equivalent of the biggest opening week of the year**.

The heroes of Sanctuary, the world in which Diablo is set, have already played more than 276 million hours, or more than 30,000 years.

“On behalf of Blizzard, we want to thank the millions of players around the world who are immersing themselves in Diablo IV,” said Mike Ybarra, President of Blizzard Entertainment. “Diablo IV is a result of our incredible teams working together to craft and support genre-defining games, build legendary worlds, and inspire memories that will last a lifetime. We’re humbled by the response, proud of the team, and remain committed to listening to our players and ensuring Diablo continues to exceed expectations for years to come.”

So what are players doing with all this time spent in Diablo IV?

  • 276 billion demons killed since Early Access: nearly 35 times the global population.
  • Players have been vanquished over 316 million times
  • …over 5 million of those vanquishings were at the hands of the Butcher.
  • But they’re not falling alone - players have created a party with friends over 166 million times.
  • 163 players have made it to the maximum level in Hardcore mode, where deaths are permanent.

When players haven’t been playing Diablo, they’ve been watching it – Diablo IV was the #1 game on Twitch from Early Access on June 1 through June 9, breaking Blizzard records for both hours streamed and watched over a similar period.

Blessed Mother Lilith is pleased with your devotion, mortals.

Diablo IV is available now, featuring cross-platform play and cross-progression on Windows® PC, Xbox Series X|S, Xbox One, PlayStation®5, PlayStation®4, plus up to four player co-op, including two player couch co-op on consoles.