J. Clement published a fascinating study on AI adoption among gaming studios worldwide on April 10, 2024. The study's results confirm what everyone already knows: generative AI tools are increasingly used by many game developers. According to the report published on Statista, 31% of game developers already use generative AI tools. 18% don't use them, but several of their colleagues do. 15% are interested in these tools but don't use them, and the remaining respondents have no interest or other reasons for not using them.  

Such is the fanfare around artificial intelligence and gaming that the market forecast – 2024-2028 – is expected to grow at a compound annual growth rate (CAGR) of 24.65%. Importantly, that growth rate depends upon the increasing adoption of augmented reality (AR) and virtual reality (VR) technology, the popularization of free-play gaming models, and a fully diversified gaming audience. Viewed in perspective, all of these factors are coalescing to generate a market of epic proportions. 

Social Gaming Relies on AI and Machine Learning

Leading the charge in AI-based entertainment are social gaming networks where players enjoy fully immersive entertainment, with gaming activity catering to players' individual needs and preferences. Legendary social gaming engines like https://www.zyngaplay.com/ are leading from the front with spectacular platforms, fast and furious games, and an unsung intelligence that resonates with players. 

Zynga Poker is a star performer in the free poker games arena. The company excels with powerful Android and iOS apps. Indeed, AI and machine learning are prominent features in content creation for gaming companies. And this company is no exception.

The sophisticated algorithm delivers on expectations with a carefully crafted reward system for new players and existing players. The objectives include optimal immersion, reward, and engagement with the social gaming platform. 

Of course, overall success hinges upon the quality of the gaming offerings. To this end, gaming developers dive deep to deliver the most popular attractions to players. Games like Texas Hold'em, Omaha, Pineapple Poker, Short Deck, and Burn’em are readily available. With constant attention to detail, social gaming hubs like this are expected to remain in the limelight well into the future.

Four Phases of Content Creation

There are four phases of content creation, some of which include the AI advancement model. These immersive learning frameworks consist of the following elements:

  • Professionally created content
  • User-generated content
  • AI-assisted user-generated content
  • Fully AI-created content

While it's not obvious to players, games depend on data analytics. All the number crunching is sacrosanct; it determines whether a game has succeeded or failed. But more than that, the analytics (powered by AI and machine learning tools) can drill down into individual game features. 

Importantly, this information can be used to tailor gaming experiences to player preferences. From a predictive point of view, machine learning algorithms can anticipate player reactions for the purposes of revenue generation, and engagement levels on mobile.

The Global AI Gaming Market 

Consider the following fast facts about artificial intelligence in the gaming market across North America, Europe, South America, the Middle East and Africa, the US, China, Japan, United Kingdom, and Germany:

  • The year-on-year growth rate of 2024 is 22.96%
  • The CAGR from 2023-2028 is expected to be 24.65%
  • Growth momentum for AI in gaming is accelerating
  • The market size is expected to grow to $4501.72 million by 2028
  • North America is expected to contribute 44% of market growth

Several companies are leading the way when it comes to AI in gaming, notable among them Alphabet Incorporated via Google DeepMind, Electronic Arts Inc, and Latitude. Of course, there are scores of other market leading companies leading the way, with entities like Sony Group Corporation, Tencent Holdings, Ubisoft Entertainment SA, Capcom Co Ltd, Microsoft Corporation, Nintendo Corporation Ltd, Nvidia Corporation, Unity Software Inc, and others.

AI is not just a fleeting trend; it is set to be the driving force behind the future of gaming. As technologies continue to advance, we can anticipate even more innovative and engaging gaming experiences, redefining entertainment for players worldwide.