Razer is perhaps one of the most recognizable names of electronic gear targeted towards gamers, but it's next big move is one that's a bit absurd. Its AI companion, Ava, is now receiving a holographic form that is aiming to not only becoming your gaming buddy, but a general life helper as well, and one with multiple forms that you can choose to give it. Razer themselves had uploaded three separate videos explaining all of what Project Ava is offering you.
The device is expected to be available in the second half of 2026.
As of this moment, there are five different personalities that your Project Ava device can take on:
Top row: Ava, Kira, Zane
Bottom row: Faker, Sao
*Avatars are NOT final
At the beginning of the webpage is a brief description of what Ava is, claiming that it's able to see and hear you as if it were a human.
Quote From Razer PROJECT AVA
YOUR AI DESK COMPANION
Meet Project AVA, your 24/7 AI companion, designed to live right alongside you. Powered by advanced AI, AVA features a dynamic personality that learns and evolves based on your interactions. Brought to life as an animated 5.5" 3D hologram, she uses human-like vision and audio sensing for full contextual awareness. AVA simplifies life by organizing your schedule, consulting on work tasks, and guiding you to victory as your enthusiastic gaming wingman.
Reserve Now >
It then goes on to claim that Ava is not merely a gaming companion, but one for just about everything. It manages your self-care, tracks your calendar, and can help you decide what to wear or eat that day.
Quote From Razer YOUR COMPANION FOR EVERYTHING
LIFE
YOUR PERSONAL LIFE ORGANIZER
DAILY PLANNER
WELNESS & ROUTINE COACH
Proactively manage your calendar, wardrobe selection, or figure out what to eat that night. Track habits, moods, and provide personalized motivation and reminders for your self-care routines.
WORK
YOUR AI-ENABLED CONSULTANT
CREATIVE BRAINSTORMING
INSTANT DATA SYNTHESIS
MULTI-LANGUAGE TRANSLATOR
Engage in two-way conversation to rapidly generate concepts, refine pitches, and develop unique project strategies. Analyze complex documents and spreadsheets, summarizing key trends and critical data points immediately. Provide real-time, seamless translation for both text and two-way verbal conversations.
PLAY
YOUR TOP-TIER GAMING TEAMMATE
REAL-TIME STRATEGY ADVISOR
AI QUEST COMPANION
GAMING WINGMAN
Provide live, dynamic coaching to solve puzzles and identify critical opponent vulnerabilities. Access and relay complex in-game lore, item stats, or character backstories without pausing the action. A true companion that provides real-time hype, celebrates your wins, and offers supportive encouragement after tough losses.
A CLOSER LOOK
- Dual Far-field Array Mics
- HD Camera with Ambient Light Sensor
- Customizable Showcase LEDs
- Swappable 5.5° 3D Holographic Avatars
- Razer Chroma RGB
- Volume Down
- Power/Mute Button
- Volume Up
- Down-firing full range driver
- USB-C data and power delivery port
GET THE LATEST ON PROJECT AVA
Join our Discord channel to receive the latest updates.
FAQs
What is the strategy for Project AVA?
Building on the 2025 esports AI coach concept, Project AVA has evolved into a fully integrated AI desk companion designed to support every facet of modern life. Razer aims to bridge the gap between virtual assistance and physical companionship by providing a 24/7 digital partner that lives right alongside the user.
What technology powers Project AVA’s voice and personality?
Project AVA currently utilizes xAI’s Grok engine to demonstrate its sophisticated reasoning and dynamic personality. While Grok powers the current experience, AVA is built with an open, future-ready architecture intended to support compatibility with other leading AI platforms—including a dedicated Razer AI—to give users intelligence flexibility upon commercialization.
Who developed the animated avatars for Project AVA?
The stylized 3D avatars were developed in partnership with Animation Inc.. These characters are rendered in real-time on a 5.5” holographic display and feature high-fidelity motion, eye-tracking, and facial expressions to create an engaging, personal interaction.
What are the connectivity and system requirements?
Project AVA is designed specifically for Windows users and requires a direct connection to a Windows PC via a USB-C cable. This wired connection ensures the high-bandwidth data transfer required for "PC Vision Mode" to analyze screen content with minimal latency between the local hardware and the PC operating system.
What can AVA do beyond gaming?
Project AVA is a "Friend for Life" that organizes your daily life, consults on professional tasks, and guides you to victory in every game. She acts as a personal organizer for schedules and dinner plans, while serving as a professional AI consultant capable of creative brainstorming and complex data analysis.
Is using AVA considered cheating in competitive games?
Project AVA is strictly designed as a coach and trainer, not a tool for automated play. Razer works to ensure all features comply with game developers’ terms of service, focusing on helping players learn and master new mechanics rather than providing an unfair competitive advantage.
When will Project AVA be available and how do I reserve one?
Project AVA is expected to be available in the second half of 2026. Interested users in the US can reserve a unit now at Razer.com with a $20 deposit, which is fully refundable and will be credited toward the final purchase price.
https://www.razer.com/concepts/project-ava.
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