Vlad keyword should say units not allies

Vlad levels up from "Allies" surviving damage, but that incluides Vlad himself. Imperial demolitionist targets an "ally" but that means other units, not itself.

Yeah, imperial Demolitionist should probably say “deal 1 to another ally to deal 2 to the enemy Nexus”. However, given that “another” is not present on other ally-buffing cards like Laurent Bladekeeper, Kindly Tavernkeeper, and Brightsteel Protector, it seems like Riot has consistently established that units cannot target themselves with Play effects.

Its not established when you start playing a game. The descriptions feel like they were wrote by someone with no English skills. I would sooner change Vlad than Demo because “deal 1 to an ally to deal 2 to the enemy Nexus” is correct English, unlike counting a unit as that unit's ally.

Edit: Fixed what's in " "

I think “ally” is defined as “friendly unit”. Since Vlad is a friendly unit, he should count towards his level up. Also, I’m sorry if my post was confusing, Imperial Demolitionist does not actually say “another ally”, it just says “ally”. I think the issue is that units that target an ally cannot target themselves, despite the card text not specifying that they aren’t a valid target. When an effect targets itself and all other allies it says “all allies” and when it targets all other allies it says “all other allies” (looking at Brightsteel Formation and Crimson Awakener, so it seems like Riot has just established that “Play” effects cannot target the unit that plays them. 

I copied and pasted from you forgetting you added "another".

I did mean single-target play effects, but since things that affect all allies/enemies don't count as targeting (as established by them not advancing Ezreal's level up) I didn't feel the need to clarify. Honestly, I feel like Riot should change the single-target ally cards to specify other allies, both for clarity's sake and to open up design space for units that target themselves.