Blizz employee tweeted that he was going to have a bag of gummy bears to celebrate the release of naxxramus. The release was said to be within the month and it just so happened that national gummy bear day was within the same month only a week or so after the tweet was posted. Everyone then speculated that naxx was going to be released on national gummy bear day.

He responded saying it had nothing to do with that day and he was sorry people took it that way. Naxx was not released on that day.