Bluetracker

Tracks Blizzard employees across various accounts.

Reminder: turn based games aren't niche unless you decide that they are. Some of the most broad, popular properties are turn-based, and the difference is marketing and offering.

Reminder: turn based games aren't niche unless you decide that they are. Some of the most broad, popular properties are turn-based, and the difference is marketing and offering.

MorelloNMST

Posted 4 years, 3 months ago (Source)

Reminder: turn based games aren't niche unless you decide that they are. Some of the most broad, popular properties are turn-based, and the difference is marketing and offering.

Iksar

Posted 4 years, 3 months ago (Source)

@MorelloNMST We often have this argument internally, starts to help when defining what niche actually means. To some it’s less than a million copies sold and to some it’s outside the top 5 games on twitch

MorelloNMST

Posted 4 years, 3 months ago (Source)

@IksarHS Good point. Targeting the market size for a game is critical. I think this is also something people struggle with a lot; exploring ROI of scope, brand and impact of the game. That being said, I feel if anyone called Hearthstone or Pokemon niche, I'd have concerns

Iksar

Posted 4 years, 3 months ago (Source)

@MorelloNMST Consumer surveys would tell you that digital CCG is both the least liked and most hated genre of game. That might make any game in that space a 'niche' game but definitely doesn't mean there isn't enough room to be incredibly successful.

Iksar

Posted 4 years, 3 months ago (Source)

@MorelloNMST Games market is so incredibly (like wow, really incredibly) large and prospering that you can still have a mega-hit even if your target audience is a small sliver of the gamer pie graph.
MorelloNMST

Posted 4 years, 3 months ago (Source)

@IksarHS For sure - it's why HS is such a winner in terms of impact. I don't know profitability numbers ofc, but I imagine it being considered a "strong investment"

Iksar

Posted 4 years, 3 months ago (Source)

@MorelloNMST https://t.co/ZhwWYKRMIH

<blockquote class="quoted">
 
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Reminder: turn based games aren't niche unless you decide that they are.

Some of the most broad, popular properties are turn-based, and the difference is marketing and offering. (<a href="https://twitter.com/i/web/status/1462562819153539082">None</a>)
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<blockquote class="quoted">
 
</blockquote>
@MorelloNMST We often have this argument internally, starts to help when defining what niche actually means. To some it’s less than a million copies sold and to some it’s outside the top 5 games on twitch (<a href="https://twitter.com/i/web/status/1462569118771515394">Iksar</a>)
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<blockquote class="quoted">
 
</blockquote>
@IksarHS Good point. Targeting the market size for a game is critical. I think this is also something people struggle with a lot; exploring ROI of scope, brand and impact of the game.

That being said, I feel if anyone called Hearthstone or Pokemon niche, I'd have concerns (<a href="https://twitter.com/i/web/status/1462578833140420608">None</a>)
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<blockquote class="quoted">
 
</blockquote>
@MorelloNMST Consumer surveys would tell you that digital CCG is both the least liked and most hated genre of game. That might make any game in that space a 'niche' game but definitely doesn't mean there isn't enough room to be incredibly successful. (<a href="https://twitter.com/i/web/status/1462585558836776960">Iksar</a>)
<hr/>

<blockquote class="quoted">
 
</blockquote>
@MorelloNMST Games market is so incredibly (like wow, really incredibly) large and prospering that you can still have a mega-hit even if your target audience is a small sliver of the gamer pie graph. (<a href="https://twitter.com/i/web/status/1462585942221344768">Iksar</a>)
<hr/>

<blockquote class="quoted">
 
</blockquote>
@IksarHS For sure - it's why HS is such a winner in terms of impact. I don't know profitability numbers ofc, but I imagine it being considered a "strong investment" (<a href="https://twitter.com/i/web/status/1462586261613551617">None</a>)
<hr/>

<blockquote class="quoted">
 
</blockquote>
@MorelloNMST https://t.co/ZhwWYKRMIH (<a href="https://twitter.com/i/web/status/1462587883773050882">Iksar</a>)
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Tweet

Reminder: turn based games aren't niche unless you decide that they are.

Some of the most broad, popular properties are turn-based, and the difference is marketing and offering.

@MorelloNMST We often have this argument internally, starts to help when defining what niche actually means. To some it’s less than a million copies sold and to some it’s outside the top 5 games on twitch (<a href="https://twitter.com/i/web/status/1462569118771515394">Source</a>)

@IksarHS Good point. Targeting the market size for a game is critical. I think this is also something people struggle with a lot; exploring ROI of scope, brand and impact of the game.

That being said, I feel if anyone called Hearthstone or Pokemon niche, I'd have concerns

@MorelloNMST Consumer surveys would tell you that digital CCG is both the least liked and most hated genre of game. That might make any game in that space a 'niche' game but definitely doesn't mean there isn't enough room to be incredibly successful. (<a href="https://twitter.com/i/web/status/1462585558836776960">Source</a>)

@MorelloNMST Games market is so incredibly (like wow, really incredibly) large and prospering that you can still have a mega-hit even if your target audience is a small sliver of the gamer pie graph. (<a href="https://twitter.com/i/web/status/1462585942221344768">Source</a>)

@IksarHS For sure - it's why HS is such a winner in terms of impact. I don't know profitability numbers ofc, but I imagine it being considered a "strong investment"

@MorelloNMST https://t.co/ZhwWYKRMIH (<a href="https://twitter.com/i/web/status/1462587883773050882">Source</a>)
 
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