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Bluetracker

Tracks Blizzard employees across various accounts.

Here's my big brain idea: We completely dissolve E3 and every major studio just carves out a weekend to do something like what happened with Blizzconline. You do all your big announces, engage with your community (cosplay contests!) and own the media narrative for a couple days.

Here's my big brain idea: We completely dissolve E3 and every major studio just carves out a weekend to do something like what happened with Blizzconline. You do all your big announces, engage with your community (cosplay contests!) and own the media narrative for a couple days.

  • joemag_games
    Posted 4 years, 2 months ago (Source)
    Here's my big brain idea: We completely dissolve E3 and every major studio just carves out a weekend to do something like what happened with Blizzconline. You do all your big announces, engage with your community (cosplay contests!) and own the media narrative for a couple days.

    • joemag_games
      Posted 4 years, 2 months ago (Source)
      It's ludicrous that we cram all these game announcements into a single week so that no one gets any traction and everyone except maybe 1 or 2 games gets any oxygen. Honestly, who does this format actually benefit?

      • Iksar
        Posted 4 years, 2 months ago (Source)
        @joemag_games Under the same logic, wouldn’t you think even things like blizzconline hurt individual franchises within blizz? Why not have a hearthstone weekend then a wow one them a diablo one, etc.

        • Iksar
          Posted 4 years, 2 months ago (Source)
          @joemag_games E3 is a lot of eyeballs, I think most of the games announced get more eyeballs then they would on their own, even if the resulting press coverage afterwards is cannibalized by other announcements.

          • Iksar
            Posted 4 years, 2 months ago (Source)
            @joemag_games In the case of things like starfield, I think it’s a pretty big win. They get to piggyback on the fan bases of other content to get new eyeballs while still dominating the front page announcements on any site.

        • joemag_games
          Posted 4 years, 2 months ago (Source)
          @IksarHS I think breaking it up by studio or publisher still makes the most sense, there's bleed-over and you actually want some cross pollination. If you like HS you might like this new thing in WoW, etc. Bethesda fans usually like Elder Scrolls AND Fallout.

          • Iksar
            Posted 4 years, 2 months ago (Source)
            @joemag_games I would assume the whole point of doing E3 announce is to catch the eyes of people who wouldn’t attend your company weekend event.

            • Chadd Nervigg
              Posted 4 years, 2 months ago (Source)
              @IksarHS @joemag_games ^ This. This is obvious, but, the more specifically-focused an event is, the fewer people outside that focus watch it. That's not a good thing for something like an announcement.

              • Iksar
                Posted 4 years, 2 months ago (Source)
                @Celestalon @joemag_games I do think it’s hard to argue the indies don’t win a little though. Hard to imagine more press coverage for the alchemist potion game than they got in the last two days.

                • Iksar
                  Posted 4 years, 2 months ago (Source)
                  @Celestalon @joemag_games No offense to them obviously, it looks awesome. I just doubt I would have ever known about it outside of a major press show.

                • Chadd Nervigg
                  Posted 4 years, 2 months ago (Source)
                  @IksarHS @joemag_games Yeah. 2% of E3 attention is still orders of magnitude more than you'd get solo, as an indie.

        • SuperiorDavidHS
          Posted 4 years, 2 months ago (Source)
          @IksarHS @joemag_games Hearthstone weekend? I'm listening https://t.co/fmCHjoi0EU

          • Chadd Nervigg
            Posted 4 years, 2 months ago (Source)
            @SuperiorDavidHS @IksarHS @joemag_games We did that for Ashes of Outland. I think it was pretty cool.

      • Chadd Nervigg
        Posted 4 years, 2 months ago (Source)
        @joemag_games Who does this benefit? This benefits people who see something they weren't already expecting. (And the developers of that thing.)
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