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Bluetracker

Tracks Blizzard employees across various accounts.

Designers, I implore you to be paying special attention to mobile games right now. Both the game design and marketing sides have a lot of innovations that will slip by if you're not looking. It'll also help you to be informed if you have contentious publisher conversations:

Designers, I implore you to be paying special attention to mobile games right now. Both the game design and marketing sides have a lot of innovations that will slip by if you're not looking. It'll also help you to be informed if you have contentious publisher conversations:

  • MorelloNMST
    Posted 3 years, 9 months ago (Source)
    Designers, I implore you to be paying special attention to mobile games right now. Both the game design and marketing sides have a lot of innovations that will slip by if you're not looking. It'll also help you to be informed if you have contentious publisher conversations:

    • Iksar
      Posted 3 years, 9 months ago (Source)
      @MorelloNMST Feels like the whole industry is moving to F2P live-service. Anyone who already works in that space knows how important monetization can be to the long-term enjoyability of your game. Also almost everyone has gone through some growing pains to come to that realization :P

      • Iksar
        Posted 3 years, 9 months ago (Source)
        @MorelloNMST Designer: I am a designer, I care not for your greedy capitalism! PM: Ok, great. We'll take over on this then. *many months later* Designer: Wait no, not like that!

        • CaptainPlanetOW
          Posted 3 years, 9 months ago (Source)
          @IksarHS @MorelloNMST Be careful or us global insights folks will gladly run that stuff 8) But really, the best solutions for both business and playerbase are a partnership between the two... business-minded folks who love games paired with game devs who are open to learning monetization practices

          • Iksar
            Posted 3 years, 9 months ago (Source)
            @CaptainPlanetOW @MorelloNMST I think that is the second best solution. Designers in games that require monetization integration shouldn't aspire to work with great PMs, they should aspire to be great PMs.

            • Iksar
              Posted 3 years, 9 months ago (Source)
              @CaptainPlanetOW @MorelloNMST I generally dislike when these are separate groups with separate orgs. It's nice to hope for the best in that everyone will work towards one common goal (a great feature!), but in a lot of cases it's wishful thinking.

              • Iksar
                Posted 3 years, 9 months ago (Source)
                @CaptainPlanetOW @MorelloNMST When someone is on the hook to make money and a different person is on the hook to make a fun thing, easy for that to end up in a space where neither group wants to budge.

                • Iksar
                  Posted 3 years, 9 months ago (Source)
                  @CaptainPlanetOW @MorelloNMST The dream is that GI (or PM) is so integrated they can be trusted to lead all aspects of a feature. That design is so integrated with business groups that they can be trusted to meet monetary goals.
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