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Bluetracker

Tracks Blizzard employees across various accounts.

Peak views is so bad nowadays. Esports is such a great marketing tool, and the mix of YouTube exclusivity + GM system + new game modes separating audience has really hurt hearthstone. Hopefully with the inclusion of BGs and death of GM it will turn around. Plz back to twitch 🥺 https://t.co/zKAuRo9azr

Peak views is so bad nowadays. Esports is such a great marketing tool, and the mix of YouTube exclusivity + GM system + new game modes separating audience has really hurt hearthstone. Hopefully with the inclusion of BGs and death of GM it will turn around. Plz back to twitch 🥺 https://t.co/zKAuRo9azr

  • Slysssa
    Posted 4 years, 2 months ago (Source)
    Peak views is so bad nowadays. Esports is such a great marketing tool, and the mix of YouTube exclusivity + GM system + new game modes separating audience has really hurt hearthstone. Hopefully with the inclusion of BGs and death of GM it will turn around. Plz back to twitch 🥺 https://t.co/zKAuRo9azr

    • Iksar
      Posted 4 years, 2 months ago (Source)
      @Slysssa Exclusivity deals are basically always either are or appear anti-consumer. The exclusivity-gaining company forks over dollars. The exclusivity-giving company loses some potential eyeballs/users, but gains a bunch of dollars.

      • Iksar
        Posted 4 years, 2 months ago (Source)
        @Slysssa The question is never really did granting exclusivity get you more eyeballs, it doesn't, it's a strict downgrade. The question is, which would have resulted in a better thing overall? Dollars + exclusivity, or 0 dollars + no exclusivity.

        • Iksar
          Posted 4 years, 2 months ago (Source)
          @Slysssa And that depends on how much dollars and what were the dollars spent on. Of course, that is all totally hidden information so exclusivity always comes off consumer negative.

          • Iksar
            Posted 4 years, 2 months ago (Source)
            @Slysssa So when people say hey this sucks I don't like that I can't play Horizon Zero Dawn on my Xbox, yeah they are totally in the right. That does suck. It's harder to answer whether Guerilla (Horizon Dev) did the right thing for their studio by being PS exclusive, though.

          • RaneTDF
            Posted 4 years, 2 months ago (Source)
            @IksarHS @Slysssa I understand the logic. However, Aren’t esports a publicity tool? Isn’t the objective to catch eyeball? When put under this deals kind of becomes the product and not the tool, and it is hard to see it coming back to be a tool after eyeballs are no longer used to see

            • Seba_SN
              Posted 4 years, 2 months ago (Source)
              @RaneTDF @IksarHS @Slysssa Catch eyeball = more players / players spend more. If you know how much $ a player spends and you know how much money you could receive form the deal, then it's up to which one makes more profit? And maybe they offer more? I would really love to see both numbers!

              • Iksar
                Posted 4 years, 2 months ago (Source)
                @Seba_SN @RaneTDF @Slysssa I think people often take the idea that marketing/esports/communityevents all help the game in some way and therefore they are worth doing for any amount of dollars. The truth is, of course there is a dollar amount you can spend that would dip you into negative investment.

              • RaneTDF
                Posted 4 years, 2 months ago (Source)
                @Seba_SN @IksarHS @Slysssa I understand that, but as Slysssa said in this tweet. Isn't it like "killing the cow, instead of milking it?" Its hard to "come back". Maybe they are not willing to keep on milking it, and that is why they took this road. That is something I fear. https://t.co/ekCT2Yob7d

                • Iksar
                  Posted 4 years, 2 months ago (Source)
                  @RaneTDF @Seba_SN @Slysssa For clarities sake, I don't work on these deals with external partners nor do I work in eSports. That said, taking investment from somewhere could be for a wide variety of reasons. It could be because it affords you future capitol to make the quality of what you are doing better

                  • Iksar
                    Posted 4 years, 2 months ago (Source)
                    @RaneTDF @Seba_SN @Slysssa It could be because the dollars you gain afford you the ability to increase the quality of some other piece of your company in a trade-off you think is worth it.

                    • Iksar
                      Posted 4 years, 2 months ago (Source)
                      @RaneTDF @Seba_SN @Slysssa It could mean (this is true for many deals) that without taking the investment, this piece of your business is just dead. Meaning there was never really a choice to begin with.

      • lacker
        Posted 4 years, 2 months ago (Source)
        @IksarHS @Slysssa In the NFL for example exclusivity doesn’t seem too bad. Different channels bid for Super Bowl rights, and it doesn’t really matter who wins. The problem here is that YouTube is very different from Twitch, it’s not like ABC or CBS where the audience is basically the same

        • Iksar
          Posted 4 years, 2 months ago (Source)
          @lacker @Slysssa Yeah, definitely less severe. I'd view that sort of exclusivity as very lightly consumer impacting, twitch/youtube as light/medium, and xbox/playstation as heavily impacting.

          • Iksar
            Posted 4 years, 2 months ago (Source)
            @lacker @Slysssa Most common exclusivity I can think of these days is streaming service exclusive tv. Seems like these days there are very few non-exclusive shows. I'd imagine it's because the cost of making these shows is way too high for a non-exclusive deal to make sense.
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