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Bluetracker

Tracks Blizzard employees across various accounts.

“Engagement” is one of those tricky metrics for game devs. It can be good or bad depending on how it’s used. The intention is usually good because if people are playing the game, they must be happy. 1/

“Engagement” is one of those tricky metrics for game devs. It can be good or bad depending on how it’s used. The intention is usually good because if people are playing the game, they must be happy. 1/

  • MarkYetter
    Posted 3 years, 8 months ago (Source)
    “Engagement” is one of those tricky metrics for game devs. It can be good or bad depending on how it’s used. The intention is usually good because if people are playing the game, they must be happy. 1/

    • MarkYetter
      Posted 3 years, 8 months ago (Source)
      The pitfall is that chasing short term engagement is so tempting and uses tactics that burn players out long term A demanding design that pressures players to log in a ton of hours is really effective in the short term but it chips away at their long term trust or interest 2/

      • Iksar
        Posted 3 years, 8 months ago (Source)
        @MarkYetter I struggle with this point a lot on Hearthstone. Mostly because it usually mixes known data (the engagement spike from X) with a theory (long-term dip due to X's demanding design). Difficult to prove where the source of a long-term dip is from. Everyone has their own opinion.
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