Ubisoft is throwing itself a birthday party, and we're all invited! The publisher behind everything from Rayman to Assassin's Creed has officially kicked off celebrations marking 40 years since its founding in 1986, with a whole slate of events, videos, and giveaways rolling out over the coming weeks.
That's four decades of history to dig into, and Ubisoft is making sure we have plenty to do while they reminisce. Regardless of how you might feel about Ubisoft, it's impressive to make it 40 years.
How can you win a free year of Ubisoft+?
Kicking things off is a short anniversary video that looks back at some of the key characters and games from each step along the journey. It's packed with easter eggs and references, and here's the fun part: spotting all 40 could win you a prize.
If you want to shoot your shot, head to Ubisoft's social pages on TikTok, X, or Instagram and list all 40 references in the comments before July 17. Ten lucky winners will be randomly selected on July 21 and informed through the platform where they submitted their answers. Be sure to check the official terms and conditions for the full details before entering.
What content is coming for Ubisoft's 40th anniversary?
Ubisoft has lined up a whole program of content running through September. It's worth noting this isn't a complete list, as the publisher has teased there may be some surprises still to come, so keep your eyes peeled. Here's what's been confirmed so far:
Passion Meets Craft - two episodes detailing the passion of both developers and players, including how Assassin's Creed Shadows' puppet theater was developed for the opening of its Claws of Awaji expansion, and the impact Just Dance has had on content creator littlesiha and her community.
40 Years of Fanart - a highlight of the many thousands of pieces of fanart created over the years, with comments from Ubisoft artists and developers.
Player Stories - players sharing the tales of how Ubisoft games have been a big part of their lives.
Behind the Screen - Ubisoft's teams sharing the stories behind some of the cultural moments they helped build.
While You Were Playing - a look at some of the technology and innovations at the heart of Ubisoft's games.
And more still to be revealed!
If you want to be part of the celebration, Ubisoft is encouraging fans to follow its social media pages to keep up with everything landing over the next few weeks. Happy 40th, Ubisoft!
Which Ubisoft game has meant the most to you over the last 40 years? Let us know in the comments!
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