Rockstar has kicked off GTA Online's Brand Wars Event, a two-week turf war that has players declaring loyalty to Los Santos' most iconic industries and battling for control of Southern San Andreas, running now through August 26. It is a soda-fueled showdown between Team Sprunk and Team eCola, and there are boosted payouts, free vehicles, and up to GTA$2,000,000 in Twitch Drops up for grabs.
The whole thing plays out across a selection of incentivized Odd Jobs, Freemode Events, and sponsored Hotring Circuit Series Races. Plus, weekly completion bonuses have reset, so you can claim an outsized initial GTA$ payment across a number of Heists and Missions the first time you complete them.
How do you pick a side and grab the Twitch Drops?
To throw in with your beverage of choice, connect your Rockstar and Twitch accounts, then watch select streamers on Team Sprunk or Team eCola from August 13 to 26. Watching earns Brand Wars Twitch Drops, including the corresponding Sprunk Sweatsuit or eCola Tracksuit to support your preferred drink, along with up to GTA$2,000,000.

Just for logging in, play GTA Online anytime now through August 26 to claim a free Declasse Hotring Sabre (Sports), the Sprunk and eCola plates, and the Sprunk x eCola livery for the Hotring Sabre. Sprunk and eCola Bodysuits are also available for free from clothing stores throughout Los Santos during the event.

What are the boosted payouts?
There is a lot of multiplied money to be made this event. Here's where the payouts land:
4X GTA$ and RP on sponsored Hotring Races - pull up to the Featured Series corona in Legion Square to compete
4X GTA$ and RP on Freemode Challenges and Events
3X GTA$ and RP on a selection of Odd Jobs, including a Paper Route, Firefighter, Forklift Operator, Safeguard deliveries, and QuickiePharm medical deliveries - a record-high for these side hustles
3X GTA$ and RP on the Community Series

Put that free Hotring Sabre to work in the races, or add the Bravado Hotring Hellfire (Sports) and Karin Hotring Everon (Sports) to your racing repertoire - both Hotring-eligible stock cars are 40% off at Southern San Andreas Super Autos.

Over on the Community Series, you can take on Grindhouse Bowling III by SmurfinUSA, a new evolution of Team Deathmatch with switching teams and two distinct arenas on PlayStation 5, Xbox Series X|S, and PC (Enhanced). The series also features an assortment of Races, melee Deathmatches, and more, all paying out triple GTA$ and RP through August 26.

What are the Brand Wars Weekly Challenges?
There are two Weekly Challenges to knock out over the run of the event:
Complete three Business Battles between August 13 and 19 to receive the Impotent Rage Sweatsuit plus GTA$250,000
Win three Races between August 20 and 26 to receive the Princess Racing Tracksuit plus GTA$250,000
Is there a Weekend Bonus?
There is. As part of the Brand Wars Event, a special GTA Online Weekend Bonus runs from August 21 to 23. Executives going above and beyond on their days off can register as a VIP or a CEO and take part in VIP Work to earn 5X GTA$ and RP.
What is on sale?
Discounts are split across the two weeks. Here's the August 13 to 19 lineup:
Hands On Car Wash - 40% off
Declasse Hotring Sabre (Sports) - Free
Bravado Hotring Hellfire (Sports) - 40% off
Karin Hotring Everon (Sports) - 40% off
Overflod Autarch (Super) - 30% off
Pegassi Osiris (Super) - 30% off
Nagasaki Weaponized Dinghy (Boat) - 30% off
Mammoth Patriot Mil-Spec (Off-Road) - 30% off
Obey Tailgater S (Sedan) - 30% off
Progen GP1 (Super) - 30% off
Vapid Clique Wagon (Muscle) - 30% off
Benefactor Stirling GT (Sports Classic) - 30% off
Shitzu Keitora (Utility) - 30% off
And the August 20 to 26 lineup:
Bail Office Properties, Upgrades and Modifications - 40% off
Declasse Hotring Sabre (Sports) - Free
Bravado Hotring Hellfire (Sports) - 40% off
Karin Hotring Everon (Sports) - 40% off
Declasse Scramjet (Super) - 40% off
Emperor ETR1 (Super) - 30% off
Western Reever (Motorcycle) - 30% off
Pfister Comet S2 (Sports) - 30% off
Canis Terminus (Off-Road) - 30% off
Dinka RT3000 (Sports) - 30% off
Willard Eudora (Muscle) - 30% off
Dinka Veto Modern (Sports) - 30% off
Vapid Desert Raid (Off-Road) - 30% off
MTL Wastelander (Service) - 30% off
Ubermacht Sentinel Classic (Sports) - 30% off
Vapid Trophy Truck (Off-Road) - 30% off
What's in the Gun Van?
The Gun Van inventory rotates with the discounts too. From August 13 to 19, it stocks the Battle Rifle (50% off), Up-n-Atomizer, The Shocker, Precision Rifle, Railgun, Widowmaker, Unholy Hellbringer (Free), Tear Gas, Molotovs, and Sticky Bombs.
From August 20 to 26, the lineup shifts to the Unholy Hellbringer (40% off), Railgun (40% off for GTA+ Members), Up-n-Atomizer, The Shocker, Combat Shotgun, Heavy Sniper, Pump Shotgun, Knife (Free), Molotovs, Pipe Bombs, and Sticky Bombs.
What do GTA+ Members get?
Subscribers have some extra perks in play. GTA+ Members can claim a free Gallivanter Warden (SUV) a week before it goes on sale to the public from the showroom inside The Vinewood Car Club. Members also get free Chameleon Paints and Princess Robot Bubblegum apparel added automatically to their wardrobes.

On top of that, Members receive an automatic monthly GTA$500,000 delivered upon billing, along with access to special Member-only Shark Cards with a 15% GTA$ bonus, and a collection of Rockstar Games titles to download and play in the GTA+ Games Library, plus many more persistent benefits. You can learn more and sign up at the GTA+ site.
So, which side are you on - Team Sprunk or Team eCola? Let us know in the comments, and get racing before the Brand Wars wrap up on August 26.
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