This is primarily for collectors of paper MtG who want to get their fix of alternate art for previously released cards. It's supposed to have digital codes for MTGA and MTGO, but I couldn't find any solid details about the offers (MTGA is supposed to get card sleeves and MTGO is supposed to have non-foil versions of the cards).
You can find all the details in the Secret Lair Recap on the MTG site.

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