We've received insight into a survey Blizzard sent out to some players asking about a Hearthstone "battle pass". This new addition to the game would potentially replace rewards from dailies, achievements, and simply winning games with a system based on experience. There are both paid and free versions of this battle pass that are discussed, and they have some very interesting rewards including alternate art for cards for the first time ever.
The survey states that this pass would launch with a new expansion and would last until the next set releases, giving you around 4 months to complete the pass. Earning the maximum amount of experience per week would take you 16 weeks to get the full 100 levels of the battle pass, where the main reward structure is.
Battle passes have become very popular with games over the past few years with it originating in Valve's DotA 2, back during The International tournament pass. The goal is simple: You play the game, earn experience, unlock rewards. The passes last a limited amount of time so they get players to engage more with the game so they don't miss out on rewards. Epic Games really pushed the battle pass approach to free-to-play monetization with its Battle Royale game, Fortnite, giving it a huge spotlight and getting other companies to jump on board such as rival Battle Royale, PlayerUnknown's Battlegrounds.
Whether you like them or hate them, the battle pass appears to be here to stay. Although this survey, which we're going to get into in a moment, is a solid indication of development plans for Hearthstone's new progression systems, it should not be taken literally for the rewards may change based on survey feedback. This is potentially good news for Hearthstone due to rival card game, Legends of Runeterra, being more rewarding to play and thus open to free to play players. If this pass is done right, this could be a huge boost to the free-to-play side of the game and may even beat out the pass that MTG Arena has been doing for a few sets now.
Let's check out that survey!
Types of Rewards Discussed
Here are all the different types of rewards mentioned in the survey.
- Latest Expansion Packs
- Prior Expansion Packs
- Upgradable Hero Skins
- Experience Boost for the Pass
- Arena Tickets
- Individual Random Cards
- A Choice of Hero Skins
- Alternate Art for The Coin
- Expansion Card Back
- Gold
Rewards Breakdown
Here is a breakdown of the rewards and what level you would obtain them at.
As you can see, the idea is that you'd be able to upgrade the skins of certain heroes with 3 different tiers available. We're assuming this means each upgrade they get cooler looking. Perhaps this is related to the new heroes that we datamined just over a week ago.
In total, here's what this pass would give you as a member of the free tier if you get to level 100.
- 18 Packs for the Latest Expansion
- 14 Packs for a Prior Standard Expansion
- 4 Arena Tickets
- 2 Legendary Cards
- 2 Epic Cards
- A choice of a Hero Skin (unknown list)
- Expansion related Card Back
- 3990 Gold
Paid members of the pass would receive these rewards in addition to the free ones:
- 1 Non-disenchantable Golden Legendary (Likely a unique legendary and not random)
- 2 Upgradeable Hero Skins (3 levels of upgrades each) (Jaina and Rexxar)
- 20% XP Boost for the Pass
- Alternate Art for The Coin
- 17 Packs for the Latest Expansion
- 14 Packs for a Prior Standard Expansion
- 4 Arena Tickets
- 2 Legendary Cards
- 2 Epic Cards
Additionally, all players are able to earn 25 Gold for each level above 100, to a cap of 150, which would grant you an additional 1250 Gold.
How This Changes Progression Now
The way it is explained in the survey, this would remove the Gold rewards from daily quests, winning 3 games, and achievements. Instead, you'd be earning experience from completing these tasks.
A rough maximum of experience earned per week is stated to be 9000. With a total XP count of 145000 being required for Level 100, a free to play pass player would have to max out their experience for 16 weeks - roughly the full 4 months. I don't know about you, but I've never maxed out my daily wins more than a handful of times which means if that's the metric to go by, this might be a hard experience for the free-to-play among us.
Other Mentions
In addition to the above, the following were mentioned.
- Appropriate gold costs for cosmetic upgrades.
- More upgradeable hero portraits.
- Emblems by your name depending on your current experience.
- Crafting cost discounts for cards from the current expansion.
- Customizable visual emotes.
Fitting Into the Year of the Phoenix Roadmap
Since earlier this year, we've already known that we'd be getting an achievement system and player progression update in Hearthstone during Phase 3, which means if this battle pass does happen, it should begin with Hearthstone's December expansion to allow the pass go through its full 4 months of play.
That still leaves the question of whether or not achievements gets launches with the December set or if we'll see it in the new year as some nice new bait to get everyone back into Hearthstone as things begin to calm down mid-set. We've also still got a few more "locked spells" so it will be interesting to see what the Hearthstone team is cooking.
Achievements & Progression - Phase 3
Comments
Hello @Fluxflashor! Thank you for this great articel!! :) I have two questions tho.
1. You calculated 3990 Gold which I did too, but only for the 53 70gold rewards. You can also gain 50 times 25 gold from level 100 to 150, right?
2. Where do you see all those rewards for the paid users? I see a lot blanks, so I guess they are just missing in this grafics?
Best regards! :)
IF this gets implemented and IF it's objectively worse than now, then the player count might fall.
But it's in no way gonna break the game. Reforged was arguably the worst remake in video game history and the community is still alive and well. The only thing you can do is stop playing, if you don't like it. They're still gonna continue making money on bad decisions.
Hey congrats on the article -- the story was picked up by dotEsports!
Some changes are always good and for a game in its current sate are well anticipated. But instead of attracting new players seems like they focus on milking existing ones even more...
As a f2p player, i get about 10200 gold per 4 months (120 days * ( 55g average quest + 30g for a bunch of games won ) ) if i'm active.
With this i'd get 7790 plus 2 legendaries and 2 epics... And no trickle of gold every day to play arena when i feel like it or buy packs on a whim. And, also, 1400 of these golds are in packs which i do not care at all about since they are from a prior expansion. Honestly, if this comes out, i will probably play muuuch less...
This could be added, yes, but not to replace the existing rewards. How about adding it to the rewards? And keep gold quests and match rewards.
Right now this just sounds like MAKING me play more for MUCH less rewards. Rubbish in my opinion...
As a casual F2P, I do hope Blizzard rethinks this. Giving rewards in the form of packs is a terrible idea, even if they were comparable in value to the gold we get now. I save my gold for the *next* expansion so I don't have to grind out the new expansion packs one by one.
Side topic: I would like to see, outside of dailies, more incentive for just playing the game and not necessarily winning. I think the state of the game would be improved for everyone if we aren't pushed to only play 'winning' decks.
I don't think it's a good idea to make the progression non-linear. The end of a season is already the least interesting time to play Hearthstone, since the meta is often stale, so increasing the time between rewards as the season progresses will make it more likely people drop out during the last month.
So the first time I read this, I read it as "optional battle pass alongside the current system."
I see that is not the case. So the 8000 gold I save between expansions would be useless...? I don't think that's very good.
I would love a Battlepass that's just an optional (yes paid for) add-on that doesn't replace anything, so we can still do quests and achieve gold and F2P players aren't just screwed. That doesn't make any sense.
This sounds so complicated and unnecessary..
What I'd like to know is why Activision felt this business risk was necessary. Memes about greed aside, was Hearthstone not already incredibly profitable as it currently stands? Why just completely break something that wasn't financially broken and risk creating uproar with your customers?
From any business majors out there, is this really a smart decision for them?
In their financial reports HS is mentioned less and less and when it's mentioned it's usually about a quarterly decline.
You can follow Hearthstone ranking in the top grossing games in the iOS app store. It's at its lowest since it's introduction in 2015.
Ok, everyone. Calm. The. Fuck. Down. This isn’t happening, and it’s very poor reporting on the part of Out of Cards.
Yes, we’re going to get some new progression system this year. It’s on the published roadmap. But we don’t know what the system will be like yet, and Blizzard doesn’t either. If they did know, they wouldn’t be doing these surveys.
I was asked to participate in a market research survey for them last year. I won’t go into the details, since I had to agree to keep silent, but I will say a few things about it:
Maybe some people saw a chart like this on their survey. That doesn’t mean that it’s Blizzard’s serious choice, even if the survey-taker understood everything that was explained to them. Blizzard is still considering options.
Whatever the final choice is, I’m sure some people will be disappointed in it. I’m sure other people will like it. I’m sure it WON’T be exactly like the one described in the article, which is clearly such a bad deal that it would drive most players away.
I agree with you that we don't know the details on the new system and that we cannot properly judge until we know this details. I strongly disagree about the poor reporting though.
Fact is that Blizzard has pretty significantly stepped up monetization of Hearthstone lately which is arguably already a pretty expensive game when you buy the pre-orders alone every year. This new plan fits the picture and I have trouble believing that the new system, however it will look like in detail, will be an actual improvement for the majority of players. The outlined points indicate the general direction they want to go and this will certainly not benefit the majority of players (especially F2P and casual players).
I called it “poor reporting”, because even though everything in this article is technically true, it is very misleading. Assuming the commenters are representative of the readers, most people are coming away with the impression that this is the new system (or at least something very much like it). Since even I have run into surveys like this before, I assume Flux should be able to give people some more context.
Yeah, I wouldn’t be surprised if the new system at the end of the year looks like this one in a lot of ways. But I would be SHOCKED if it was this greedy. It will either have a lot more rewards, or it will be an extra bonus alongside the daily quests. The system in this article is obviously unviable, and it’s a big leap from “someone was asked about it in a survey” to “expect this to be the real thing”.
I expect Blizzard to try to maximize the money they can take from us. But based on their other recent changes, it looks like they think the best way to make money is to be more generous. Their special offers, especially preorder packs, have slowly improved in value over the past year, the duplicate protection makes it a lot easier for non-whales to flesh out their collection, and they’ve been quicker to nerf epic and legendary cards. We may end up with a new system that asks us to grind more or encourages us to buy another pass, but if you do those things you WON’T end up with fewer cards
Honestly what really bothers me about this is how it seems to be targetting f2p almost intentionally.
They could have just made the Battle pass an optional thing for minor cosmetics and extra packs (aka how they handled Adventures in the last year except with way less effort) but they insist on making a handicap for progress.
Who is this even supposed to appeal to? The casuals won't like it because they don't have time to grind. The whales won't like it because they'd rather buy their stuff upfront instead of having to pay for the privilege to earn it.
This is literally the problem of "people would probably buy some hero skins seperately but not as part of an 80$ bundle because that's just too much" except applied to everything and also mandatory.
I'm just gonna put this out: A dedicated player can easily save up to 12000 gold between expansions (depending on events and how much 3-win gold they decide to grind). I have done this multiple times and it has worked fine for me. With this new system the gold ceiling is A THIRD of that. This is the amount of gold I saved up for this expansion...AND I DIDN'T PLAY FOR TWO MONTHS OF IT. Furthermore, despite opening 43 packs this expansion I'M still missing a good amount of rares, meaning that if you are fully f2p YOU CANNOT EVEN UNLOCK THE BASICS OF THE EXPANSION ON DAY ONE.
We're not even talking about losing stuff by comparison anymore. You flat out CANNOT COMPETE anymore unless you actively spend money.
My dustbin has been growing steadily over the past years because of my rather conservative spending and very liberal disenchanting policy. I have over 50k dust because I like to be flexible with crafting and not regret whenever I craft a bad legendary for experimental purposes. If this goes through my dust reserves would most likely be empty within 3-4 expansions if I want to keep playing for fun instead of just playing the 3 best meta deck. I should also note that I'm not even fully f2p as I have spent a good amount on several occasions for various things because I felt like treating myself (only one preorder ever though). Now just think how much worse this would be for someone who wasn't nearly as dedicated to building up ressources.
If this goes through the game will unironically die. We're talking completely unplayable from a financial standpoint for anyone but the wealthy...and even those will probably ditch just because of how objectively stupid and predatory this is.
I've seen a lot of predatory monetization and I have studied the behaviour of whales...but this is quite possibly the worst one ever. The thing they don't seem to grasp is that the reason why whales are so eager to spend loads of money on worthless content is because they will always operate under the illusion of choice, hence why most battle passes (and other overpriced gimmicks) usually feature cosmetics exclusively. The moment you tie whaling to actual gameplay and make it mandatory, they will jump ship. They want to pay to show off, not pay to win.
Again, everyone who needs proof of this, just read up on the OB64 fiasco for Paladins: Champions of the Realm. Basically the same type of "if you really wanna play you gotta pay"....and absolutely nobody was on board and the thing was axed a couple months later and is even memed by the devs at this point for being utterly idiotic.
Blizzard, you target audience is fucking stupid, but they're not that stupid...and even stupid people hate being exploited once they realize it...and you haven't done a good job hiding it.
Exactly. It's obvious that they're pushing the f2p players that grinds the heck out of the game to spend money cause they know a good percentage of them that can't leave the game after all these years. But i think if that ever happens, it would be the last nail in the coffin.
This system screws paying and competitive players even more. Casuals don't care much do they get 5 or 10 or 30... packs whenever (for their 1 deck). I'm buying small pre-orders (50-60 packs) on top of c. 100 packs from gold, because I think that number is the breaking point of what I need in HS. There's no point for me to ever buy that pre-order on top of freaking 39 packs! Because now I would need to buy 2 or 3x more packs (which I will not). Additionally, I couldn't care less about postponed packs, older random packs and stupid digital cosmetics.
Taking freedom of earning gold from us is such a disgusting move it's unbelievable. These restrictions, forced redirection are a huge downgrade, 100% fake, it's like going back to TV era where they forced programs on you, instead of letting me rather freely pick on internet what I want to consume. And it's funny how they present this as "an improvement".
Unless they make this crappy system 3x as rewarding at minimum, this will be laughable and the only result will be making me not spending money on HS anymore. They demand more money from people who barely decided to give them any. Holy shit! They're really screwing invested players recently over gaining new casuals who will never start spending their money anyway. Nor will paying ones willingly pay more.
Me parece bien la idea pero deben de plsmarla a la perfección... El hecho de pagar dos veces por expansión me preocupa un poco ya qué la pre compra grande tiene un costo relativamente fuerte y aparte pagar el pase de batalla qué aun desconocemos cifras del costeo... Es una jugada arriesgada qué deberán analizar muy bien. Yo lo compraría sin dudarlo pero teniendo un beneficio rentable siendo un jugador de pago...
Pensé en lo mismo, creo que tendrían que encontrar una forma en la que si compras el pase no te sientas tan obligado a comprar también la precompra de la expansión,si no sería demasiada plata y tiraría para atrás a muchos jugadores