We've got the official word on the card reveal schedule for the Onyxia's Lair mini-set and it looks like we can expect reveals over the next 5 days. Here's all the reveals that will be taking place.
Onyxia's Lair Card Reveal Schedule
All times below are in Pacific. We will create countdowns on our site soonish so it is easier to follow along.
As usual, Blizzard has left out a key piece of information in their communications, this time we don't know where these reveals are actually happening. The reveals may be on YouTube, Twitch, Twitter, or maybe even Instagram for all we know. We'll make our best guesses later. We also have no idea why Swaybae is the majority of the non-Blizzard reveals.
So, apparently, Swaybae isn't revealing any cards, but rather, telling a story. We're not sure if that applies to all the reveal slots but for now, we don't know which "card reveal slots" on the "schedule" are actually card reveals. Due to this, and not wanting to get anyone's hopes up, we're not going to create countdowns yet until we figure out what's actually going on.
February 10
- 11 AM - Swaybae
- 1 PM - PlayHearthstone
February 11
- 9 AM - Swaybae
- 11 AM - PlayHearthstone
- 12 PM - PlayHearthstone
- 1 PM - Brian Kibler
February 12
- 7 AM - Solary
- 9 AM - Swaybae
- 11 AM - PlayHearthstone
- 6 PM - Swaybae
February 13
- 2 AM - HaDee
- 11 AM - PlayHearthstone
February 14
- 1 PM - ninaisnoob
Comments
Wow, unclench the sphincters, y'all.
This isn't life or death. It's just card reveals. No one gets to use the new cards until the 15th, so the reveal period has absolutely no real impact on your life or your enjoyment of Hearthstone. If you don't like the way they are doing it, just unplug and ignore it until Monday. You'll still see all the cards, but without the stories or whatever else has your knickers in a twist.
I'm just glad it's only taking five days. The massive, extremely lengthy hype seasons of yesteryear were overblown and annoying.
The mini-sets always have fast reveal periods and then launches.
Now, sure, it isn't life or death, but you know what it is? Inconsiderate. The Hearthstone Community Team is going about this all wrong. Dean wants to see them win a best community award and I'll tell you right now, this isn't it. As someone who has been in community management and development since I was in high school, and knowing there are people much older than I on that team with more experience in years on that professional game studio level, I am constantly impressed by their inability to push forward a coherent release of content.
This isn't how you community manage. They clearly all sit around the table and act like an echo chamber with no one being willing to say "hey, maybe that's not a great idea" or "have we considered this reaction". You will always get a negative reaction, it's the internet, but super basic stuff like calling a teaser a "card reveal" shows the community team's lack of knowledge.
It's pretty fucked up when you think about how much of Hearthstone's negative attention over the years could have been avoided by better community management. The game growth they could have seen from it too... maybe they wouldn't have crashed so hard the year after Old Gods if they just knew how to engage with people. There have been good people on the team and I'm certain people on the team now have certain skillsets, but they're missing out on basics. I worry they're going to continue down the route of "okay our community is the streamer population so let's ignore what's happening everywhere else". I don't need them to pay attention to Out of Cards, but they should put more effort into their own channels. We've seen some more blue posting on their forums, communicating about issues and when hotfixes go live which is awesome, and we've also seen some activity on their social accounts which is good, but that activity just feels so misguided at times.
I wish I had the team to just go through the entire history of Hearthstone and create a massive list of constructive feedback about how they've done things. Not only could that be an interesting article to write but it would be something that could be used to showcase what we could even avoid.
AAA game companies shouldn't be given a pass at this point for bad communication.
I should have specified that my comment was directed at readers, not site managers. I'm sure the way they are putting out the reveals is quite frustrating for you, but for the rest of us it makes very little difference in the end.
Not exactly how I'd done it. People are hungry for new cards, they come all excited and are then given nothing but teases, via story no less. This is not to hammer the storyteller or the story itself. But if people come in anticipation and expectation of a card reveal, it doesn't help when there isn't one.
So to get everything straight, Swaybae isn't going to reveal any cards, she's just there to tease a card reveal? That's new
Reveal schedule is a lie.
So the official schedule says we've got an 11 AM PDT reveal, which was a few mins ago. That was met with Swaybae instead introducing reveals.
So "Reveal Schedule" doesn't even mean exactly that apparently. According to Sway, she's going to be teasing cards.
I'd really love it if Blizzard, just once for a reveal season, could get their communications in order and put something out that wasn't dog shit. It's bad enough they don't understand how to encrypt their CDN builds so we can leak contents ahead of release, but this was so easy to not fuck up since it just required a couple of humans to know comms.
"Let's put out the card reveal schedule but some time slots aren't actually card reveals".
So they teased a trailer, the trailer came with teasing the teasers on reveals which is just a bunch of nonsense!
If they want to tell stories around cards, just do it in the reveal?! Just an idea.
Don't worry, new community manager is laughing about it. Fantastic comms from the team!
I'll be honest, and I may get down voted for it. Just wish they'd act professionally when it comes to their jobs. Okay, it's fine to goof off once in awhile. But it feels like they don't actually take it seriously. Laughing about it made it depressing, honestly. And I mean as a collective for Team 5.
You’re not wrong! On one hand, she was responding to a funny Tweet. But maybe along with the laughing add a sentence or two to be like “Sorry if there was a miscommunication. SwayBae’s contributions are more to build up anticipation and not actual reveals.”
Like you said, a little professionalism.
Only 13 total reveal events. That means we can expect an average of 2-3 cards per reveal. That or Nina gets a whole bunch at the end.
According to her twitter account, she is a storyteller who will be giving "teases" to the cards being revealed everyday.