In today's quarterly earnings call, Activision Blizzard announced their financial results and talked about their games.
For Hearthstone, they made two specific callouts for growth.
- Hearthstone's Hours Played metric has grown year-over-year this past quarter.
- Battlegrounds has strong sustained engagement.
They also called out the upcoming content releases for Hearthstone.
- Hearthstone Duels
- Hearthstone's new progression system
- Madness at the Darkmoon Faire
Quote From Activison Blizzard
- Blizzard had 30 million MAUs in the third quarter.
- World of Warcraft®MAUs were stable year-over-year. Anticipation continues to build for Shadowlands, the next expansion for modern World of Warcraft, ahead of its November 23 launch. World of Warcraft franchise engagement is at its highest level for this stage ahead of an expansion in a decade, with Shadowlands presales well ahead of any prior expansion.
- Hours played in Hearthstone® grew year-over-year in the third quarter, with the Battlegrounds mode seeing sustained strong engagement since its release last November. This November will see the broad release of Duels, a new player-versus-player mode, alongside a new in-game progression system and the latest expansion, Madness at the Darkmoon Faire™.
- Overwatch®continues to have a large and dedicated community, with 10 million MAUsin the quarter, over four years since launch.
- Millions of Overwatch fans have engaged through the 2020 season of the Overwatch League™, with the October Grand Finals being the most-watched event in the league’s history.
Monthly Active Users Decreases
The number of monthly active users (MAUs) on Blizzard's side of the business has decreased since the first two quarters of the year.
Although this alone isn't very alarming when you consider some regions of the world have relaxed their covid-related quarantines and more people have returned to school and work, we've now seen an overall decline over the past few years for Blizzard.
Of the 30 Million MAUs for Blizzard, a third of them belong to Overwatch (10 Million MAUs) and although numbers were not provided for World of Warcraft, the press release states that they have been "stable year-over-year". This doesn't really give us much insight into which games are losing players since the last quarter, but it looks like World of Warcraft isn't on that list.
The metric shared with Hearthstone was carefully picked, as they always are with earnings reports, to show that the number of hours the game has been played has increased. This does not mean that Hearthstone has also grown in players though, it could just be that we've has some strong content releases during Q3 that kept its existing players in-game longer.
Hopefully, Hearthstone has some nice gains in Q4 with Duels and Madness at the Darkmoon Faire.
Looking at the MAUs across Activison Blizzard, which includes Activison and King (Candy Crush) as well, we can see the company as a whole lost MAUs from Q2.
Monthly Active Users | |||||||||
September 30, 2019 | December 31, 2019 | March 31, 2020 | June 30, 2020 | September 30, 2020 | |||||
Activision | 36 | 128 | 102 | 125 | 111 | ||||
Blizzard | 33 | 32 | 32 | 32 | 30 | ||||
King | 247 | 249 | 273 | 271 | 249 | ||||
Total MAUs | 316 | 409 | 407 | 428 | 390 |
Again, this is possibly Covid-related with things getting more relaxed in some regions during the last quarter meaning more people aren't sitting on their computer playing games all day. It still remains an overall decrease from Q1, prior to the pandemic.
Activision Blizzard Needs to Hire 2,000 New Workers
GamesBeat interviewed Bobby Kotick, CEO of Activision Blizzard, where he stated they needed to hire an additional 2,000 workers to meet their production demands (via VentureBeat). This is interesting considering Blizzard laid off 800 employees last year and it was reported earlier this month that Activison Blizzard was going to be closing their office in France, leading to 400 layoffs.
Granted, many people who worked at Blizzard and lost their jobs were not on the development side of games, and needing more workers for production says they are looking for developers more than anything, it remains an interesting development.
Comments
I can't imagine a new player getting into Standard Hearthstone with so many cards to collect - it seems inevitable there will be a net drop in Standard/Wild ladder players over time. This is probably the main reason Demon Hunter was introduced - new players can get competitive with just the current year plus classic and basic sets.
New game modes can certainly bring in new players, but how to monetise those? With Duels, they're hoping to encourage people to buy the older sets. RegisKillbin criticised the use of Naxxramas and ONiK because they require real money to purchase; I disagree: newer players aren't going to have the gold to buy enough old card packs to matter anyway. Better to use sets which they can complete, legendaries and all, for one flat cost. It could be a trap though - when the season ends, those sets will become 'obsolete' and players will have to invest in other sets to remain competitive in Duels.
Weird how active time for users went up. I wonder if something on a global scale might have affected that. Like something that has caused a massive amount of entertainment to be done in your home and taking away other options.
I am calling a sudden drop in activity levels and subs for Warcraft once a vaccine starts to hit mass distribution.
I'm just mind blown at how Candy Crush has more MAUs than Activision and Blizzard combined :O
Then you really do not want to check their earnings....
Bear in mind that Candy Crush, and the spawn off games are easy plug and play games that can last only a few minutes. It's easy to just pick up a King Game and play one level and be done for a minute. Vs Hearthstone has a specific fan base that isn't as wide as King Games and those games can last much long depending on your's an your opponent's deck.
Even Battleground games can last a long time vs 90 seconds to kill off a level of Bubble Witch.
Candy crush appeals to everyone while hs is waaay more specific niche..
candy crush is for every casual mobile gamer..
while HS is for people who like card games,auto chess or warcraft.