Today we are going to start the second season of the WCDC (weekly card design competition), and I wanted to share some of the lessons I learned about designing cards from the first season. Hopefully this list is useful to you, and I don't end up wasting my time writing this.
- Keep it Simple, Stupid! K.I.S.S. or M.A.Y.A. (Most advanced, yet acceptable) are good acronyms to keep in mind when designing cards. You don't want your card to be super bland and boring, but if it is too different and unique then people won't be able to connect with it. You want your card to be as interesting and different as possible while still being within the realm of possibility. Don't try to think of something brand new, try to think of a new spin you can put on an existing thing.
- Don't make too many cards. Sometimes people in the discussion thread create multiple cards and ask which one is best, and while this may seem like a good idea it usually isn't. All of your feedback will be split up and it will be hard to decide on which card is better. Just submit one card and if people don't like it then you whip out your second card. Don't bring out both cards at the same time and ask people to choose.
- Presentation matters. This is both concerning art, and the text on your card. Make sure the art fits Hearthstone's theme and flavor. I know finding art sucks, but it is worth the trouble. Also make sure you have proper punctuation, capitalization, and wording on your card. You could come up with the most creative and innovative card in the world, but if you don't present it in a proper way then it won't get very many stars.
- The Customer is always right. If you want your card to do well, you should cater it to your audience. You may think your card is super cool and creative, but if nobody else agrees then your card will do poorly. You shouldn't make every change that people suggest, but you also shouldn't try too hard to defend your card when nobody agrees with you.
- Check the submissions before submitting. I can recall a handful of times when multiple people made cards with the same art/ability/concept/or whatever, and they never did very well. Your idea has to be unique if you want people to vote high, so check to make sure nobody else has made the same card as you before you submit.
- PUT YOUR CARD IN THE DISCUSSION THREAD BEFORE SUBMITTING! This is the most important thing you could do. Other people are smarter than you and might catch mistakes in your card that you didn't notice. I don't think a card submitted within the first 24 hours has ever made it to the finalists, let alone won. You have roughly 4 days to get feedback and make adjustments, use that time well. You don't get anything for being the first person to submit your card.
That is my list of lessons I learned from season 1, hopefully this stuff wasn't too obvious. If you have any advice you would like to share I would love to hear it. One thing in particular that I am interested in knowing is your opinion on the description box, and what kind of thing you write in it. Sometimes I would write about the practical uses of my card and how it might be played. Other times I would talk about the design process of my card and how it got to where it is. And sometimes I would just write flavor text. What do you think the best thing to put in the description box is? And does it even matter, or am I over-thinking it?
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