The wincon is to gain insane tempo with Mordresh Fire Eye or even downright finish the game.  

• Flurry (rank 1), Brain Freeze, Glacier Racer, Cone of Cold, and Varden Dawngrasp are what make this a freeze deck. Their primary purpose is to stop aggression from murloc, zoo, and frenzy warrior decks (what I believe will be popular at the start of the meta.)
• Wildfire will make Coldarra Drake and Reckless Apprentice really good cards.
• Coldarra Drake is powerful in conjunction with a frozen board because it will allow you to attempt to clear said board with your hero power. Still weak to hard removal.
• Tealan Fordring and Arcanologist are the decks only draws, but they will only ever draw a powerful card.
• Mor'Shan Watch Post, Fire Brand, Ice Barrier, and Death's Head Cultist are also put into the deck to combat aggro.
• Astromancer Solarian is of great value. The spell damage isn't very relevant, however, Solarian Prime can make up for that with sudden burst damage. If this doesn't end up very useful, I imagine Evocation or Jandice Barov could take its place.