I convinced a friend of mine to start playing Hearthstone some time ago and for the moment he prefers being Free-to-Play. He plays a basic mage deck and with my "help" we managed to get to rank 17. He is not new to cards games (we played MTG together) so he has a good understanding of the mechanics and such.
The problem is that as he gets a lot of wins, the algorithm matches him now with golden-portrait players with all-golden decks etc. He couldn't reach his Rank 15 goal, so I advised him to farm a bit in lower ranks, since he wishes to remain F2P for the time being. The problem actually got even worse at bottom ranks. Golden players farm wins and gold at these ranks apparently and ruin the experience for newer players. How are they going to love this game which treats them without respect? Would any of them stay or spend money to get bullied by dudes like them (trust me some of them are really toxic)? I do understand that as people play the game for longer and the skill cap of players get higher, we are going to see more and more of this.
Anyways, I believe that if anyone has been to Rank Legend or has over a certain amount of wins (1500+ wins lets say), the game should not let them drop under rank 15. Maybe if some of them have returned after a long time, there could be some "outs" for them. What do you think of this? If you were new to Hearthstone, would you invest any time, effort or money in a try-hard-looking, overpriced game like this?
EDIT: Apparently some clarification is much needed here. My friend is playing an almost all- basic Mage deck. Not just some basic net-deck. He started playing during summertime (a couple of months ago), so he didn't play consistently, meaning that his collection is non-existent. He ranked up from the first 30 ranks with ease and now faces the situation described above. He is not looking to win everyone he faces, but rather enjoy a card game and having something to discuss over while on break.
"Git gud" kind of commenters fail to see the real problem. Even being a "pro" at Hearthstone won't cut it here, since an under-developed F2P collection is as good as it gets. I think it makes sense that, one would remain F2P if got bullied by top-tier decks (or ditch the game entirely). Spending money to upgrade their collection would feel a bad investment on their behalf; I know I would, but thankfully I started years ago.
Golden players with complete collections farming that low, are a disgrace to the game and should be looked at more carefully by the developing team. That's the point I am making here: the matching system should not allow unfair matchmaking from happening in the first place and also try limiting the ranks in which old/pro/golden/2000+ win players can downgrade to. New players would lose their mind if those players prey upon them all the time. Would you return to the game after that? I don't think so..